If you work in PR, you know that securing earned media coverage is only part of the equation. The next (and equally important) step is understanding the impact of that coverage. That’s where media monitoring tools like Cision come in.

In today’s media environment, it can feel like digital platforms dominate every conversation. Social media trends change by the hour, paid ads offer precise targeting, and influencer partnerships have become a mainstay for brands of all sizes. With so much focus on digital-first strategies, it’s easy to assume that traditional broadcast coverage no longer carries the same weight.

NAC has provided multi-year public relations and communications support for Waterton Lakes National Park to raise more awareness nationally and internationally.

NAC worked alongside Banff Trail Riders and Trixstar LIVE to execute a pilot project called “Campfires and Cowboys: a Celebration of Music” featuring musicians Corb Lund, Mariya Stokes, and Tim Huss.

NAC is privileged to work closely with the Calgary Stampede, providing comprehensive communications and public relations support to one of Canada's most iconic and beloved events.