The Calgary
Stampede
Strategic media outreach and influencer hosting to share a uniquely Albertan experience with the world.
The Objective
In 2025, NAC was contracted by the Calgary Stampede to:
Generate interest and coordinate outreach for Canadian travel media
Create and manage custom itineraries, including on-park hosting during the Calgary Stampede
Support media follow-up by providing information, photos, and tracking coverage outcomes
Our Approach
We implemented a multi-layered media strategy designed to maximize visibility before, during, and after Stampede.
Media Outreach and Pitching
Itinerary planning & booking
Online Hosting Support
Securing stories in outlets
Invited and organized VIP guests and influencers
The Results
17M
Estimated Coverage Reach
12
Media Placements
17
Licensed images used
$5K
In airfare support with
Travel Alberta
“The trip was so well organized, interesting and tons of fun. Noelle, you were so accommodating, making sure we journalists did and experienced what we wanted. Thank you for a memorable experience. Best Michelle”