The Royal
Kelowna
Secured top-tier media coverage and promote The Royal Kelowna as the ideal
stay for golf, culinary, and wellness experiences during the golf season.
The Objective
Implement a multi-faceted approach to optimize visibility.
Our Approach
In 2025, NAC led a focused media trip to position the Royal Kelowna as a luxury base for Okanagan golf tourism:
Secure top-tier media coverage and promote The Royal Kelowna as the ideal stay for golf, culinary and wellness experiences.
Host a select group of travel media
Support media follow-up by providing information, photos, and tracking coverage outcomes
Media Outreach and Pitching
Itinerary planning & booking
Securing stories in outlets
Curated event planning
Invited and organized VIP guests and influencers
The Results
15.9M
Estimated Coverage Reach
32
Media Placements
139 K
Total Ad Value Equivalency
“Thanks for the wonderful trip! I thought the itinerary was great and the dinners, especially, were all outstanding. Appreciated the final night “off” to relax, get some work done, etc. Logistics were good and it was nice to be a passenger and not worry about driving! ”